Did you know that permission marketing is a phrase that was created by Seth Godin? It's basically when you ask your subscribers for approval to send them follow-up marketing offers. In his book, “Permission Marketing: Turning Strangers Into Friends And Friends Into Customers“, Seth shares strategic ways that you can use permission marketing to connect with your target customers.
What is permission marketing
Let's take a look at the key components of permission marketing. According to Seth:
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.
With this in mind, let's now what things you should incorporate into your email marketing efforts as you include permission marketing. Here's a simple list:
- Add a section on your form where you request permission for different marketing outreaches.
- State clearly how you will handle your subscriber's information.
- Within your email marketing messages, ensure to include an unsubscription option in the footer of your emails.
- Your content should encourage subscribers to take action to open emails and click links.
- Finally, infuse emails with a personality that fits into your business branding and encourages subscribers to get to know you better.
OK, now let's take a look at how we use permission marketing as part of our email marketing efforts.
How we use permission marketing
As an email marketer who uses permission marketing, we've found that it has helped us to connect with those who want to be part of our community. They are choosing to take part in growing our community. Below are email marketing efforts we've done that have incorporated permission marketing:
- Promotions: when we want to send subscribers a notification for upcoming events that might interest them.
- Membership perks: we use this to keep our subscribers connected to member-only offers and content.
- Newsletter: periodically send the latest updates to our subscribers to keep their information about industry news.
- Get marketing updates: if we notice partners who are running promotions, then we might share this information with our subscribers who have opted in for this type of update.
The return on incorporating permission marketing into your email marketing efforts help you get a better understanding regarding what your subscribers love about your efforts. According to HubSpot, “When someone subscribes to your content, they’re subscribing to learn more about the services your business offers.”
Need To Energize Your Email Marketing Efforts?
Join our online course, “Easily Energize Your Email Marketing Efforts” to learn more about email marketing and how you can use it in your business to connect with your target customers. Watch the video below for more details and click here to sign up.
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