Understanding the elements of web design is essential to building your website online. We love using WordPress to build websites and feel that it is one of the best tools to use. For your website design efforts, having a strategy in place can help you create an effective site that is appealing to your target customers.
What are the 5 basic elements of web design
Although there may be many elements of web design, we are only going to cover the 5 basic elements. It should include each of these elements in your website's layout. They are: Content, Customization, Communication, Connection, and Community. Let's take a quick dive into each of these.
- Content: The text you add to your website to create blog posts and pages is key to connecting with your website visitors. Having content that your target customers are looking for will help you draw them in and keep them on the website. The things that make up the content are: text, pictures, sound, and even videos.
- Customization: This is just as much for you to do as well as giving your website visitors the option to personalize their experience on your website. For you, this means that you can create a design that's easy to navigate and find the content that's needed. The design should use appealing colors, fonts, and graphics. Your website should speak your brand's message clearly. As for personalization for your website visitors, giving the option to translate your website to a different language or making your website accessible are easy ways to build in customization for your visitors.
- Communication: It is vital to your website that you have different modes of communication with the website visitors. Methods could be email newsletters, surveys or request feedback, contests, live chat, and more. Whichever way you choose, make sure that set up a two-way community where you are sharing with your website visitors and you are asking for feedback from them.
- Connection: Make sure that you have included a link building strategy that includes internal and external links. According to Backlinko, “Link building is the practice of building one-way hyperlinks (also known as “backlinks”) to a website with the goal of improving search engine visibility. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations.“
- Community: Build in a way to invite the website visitors to your online family as you build your community. Using live chat on a website can start the conversation and then having an actual place for the community to be housed inside of your website is a great idea too. One resource that allows you to integrate a community into your website is Circle.
Now let's take a look at a few additional things that support the concept of the 5 elements of web design.
Understanding Color in Your Website Design
Color is one of the most powerful tools for design because of its ability to evoke powerful emotions from visitors. You should always take color into consideration when designing your website, and figure out what kind of emotional response you’re looking for in a customer.
Here are some ways popular color choices can affect your visitor’s emotions. Below are a few tips that 99designs shared regarding website design colors. Below is a shortened list of color descriptions and you can visit the link above to learn more about additional colors.
- Red: The color red can actually increase a person’s heart rate and cause them to breathe faster. Red is associated with lust, excitement, love, energy, and movement. It also has some potentially negative associations including war, violence, fire, anger, and danger.
Usage: Use red as an accent color to draw attention to something, or to create excitement. Don’t overuse it!
- Orange: Orange is an energetic and vibrant color often associated with fun, happiness, energy, warmth, ambition, excitement, and enthusiasm. It can also be used to communicate caution.
Usage: Draw attention to your call to action (subscribe, buy, sign up), clearance, sales, or other content you want to make sure people notice. Although orange is a bit less intense than red, it can still quickly become overpowering. Don’t overdo it!
- Green: Green has a harmonizing, balancing effect. It is associated with growth, health, nature, wealth, money, calmness, masculinity, generosity, fertility, envy, good luck, peace, harmony, support, and energy.
Usage: Green is the easiest color for the eye to process. Use it to create a relaxing, calming effect or to represent new beginnings, nature, or wealth. It’s less appropriate for luxury goods, tech, or content geared toward adolescent girls.
- Blue: Blue is associated with masculinity, competence, quality, calmness, dependability, steadfastness, wisdom, loyalty, strength, productivity, trust, and security. Bright blues can also be refreshing and energizing.
Usage: Blue is often used by large corporations and banks because it’s non-invasive and associated with dependability. Using certain shades of blues (on the darker end of the spectrum), or using too much blue can make your website feel uncaring and cold.
- Purple: Purple is associated with royalty. It can be used to communicate creativity, imagination, authority, sophistication, power, wealth, prosperity, mystery, wisdom, and respect.
Usage: Use dark purples to create a sense of luxury and wealth, and use light purples for spring and romance. Purple can be soothing and calming which generally makes it a poor choice for grabbing people’s attention. The use of darker, deeper purples can make your site feel aloof or distant.
- Black: Black is a strong color often associated with sophistication, elegance, authority, power, sleekness, stability, strength, formality, and intelligence. It can also symbolize death, mystery, evil, and rebellion.
Usage: Black can be great for luxury goods, fashion, marketing, and cosmetics. Too much black can quickly become overwhelming.
- White: White is associated with purity, cleanliness, virtue, happiness, sincerity, and safety.
Usage: White is associated with doctors, nurses, and dentists which makes it great for websites related to the health care industry. Since the effects of white depend almost entirely upon the other colors in the design, it can theoretically be used for any type of website.
So now that we know about the importance of color to web design, you can integrate the right colors into your website. Remember that color fits into the 5 elements of web design when you are in the Customization phase.
For more tips on how to boost engagement on your website, check out our blog post “4 Important Ways to Boost WordPress Engagement”. If you have questions or need help, please reach out to us via our contact form.
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