Whether you choose to use social media a lot in your business or a little bit, it's important as you are building your social media presence. Essential to determining how to build your presence on social media is understanding what you target customers are looking for online. By knowing what they are looking for, you can then cultivate your social media presence so that it entices your target customers to buy from you.
Building your social media presence with shareable content
Sharable content makes up a large part of whether your social media presence will be successful. Good content can help you gain more readers, followers, and increase engagement. While on the other hand, poorly written content can deter readers away and hinder engagement.
As you work on building your social media presence by creating shareable content, here are a few things you can do.
- Write about things that you care about
- Write about things that your followers care about
- Research your industry and write about trending topics
- Produce how-to solution videos for any issues your target customers have
- Start a podcast and make your episodes shareable
After creating your content, always check for errors, keeping the writing fun and relatable, and incorporating white space so you don’t overwhelm your reader with too much text.
Enhance your visual social media presence
Being seen online so you can sell to your target customers is very important. By incorporating visuals like photos, videos, GIFs, and livestreams into your social media presence, you can help define your brand, engage your followers, and show off your personality. The best way to incorporate visuals into your social media strategy is to combine them with your existing text. For example, if you’re going to post a blog post try to find images that relate to it, link to a relevant YouTube video, or do both! The tool that we use for creating videos and graphics is Canva because it is very versatile and easy to use.
Engage with Your Users on Social Media
Having a two-way street of communication with your followers helps you build a community around your brand as you are building your social media presence. Users, just like customers, like to be noticed. When a user comments on one of your posts, make it a priority to respond quickly and thoroughly. If you’re going to respond and engaging with users, make sure you give everybody fair treatment and respond to all users.
Users may also ask you questions via social media or voice their concern about your business. Take this opportunity to address those concerns and questions in a professional and polite tone. Engaging with your users lets them know you care about their opinions and what they have to say about your brand. Keep in mind, if you receive critical reviews or feedback on social media that you should switch to a private conversation to resolve it.
Optimize Your Social Media
In today’s fast-paced world, over 91% of social media users are now accessing their accounts via a mobile device. This means that you need to make sure your social media presence is optimized for these mobile devices. This includes any links back to your website, blog, and content you post. If something you post does not open correctly on a user’s smartphone or tablet, that piece will not get read and you’re going to lose valuable visibility. You should also think about SEO optimizing your social media presence. This means incorporating keywords into your posts and content to make it easier for users to find you when they search.
Now that you know more about building your social media presence, it’s time to work on other parts of your business to increase your visibility. Here's a blog post that can help learn more about social media engagement tools, “4 Social Media Engagement Tools that Boost Visibility”.
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