Using offline marketing to grow your online presence

This is a helpful article that will help you learn how you can use offline marketing to grow your online presence using different techniques. It covers basic techniques as well as advanced techniques on using a Quick Response (QR) code. You can use QR codes by programming it to link to your website. It gives you another another great way to market your business offline for your online marketing.

According to author Hamilton Chan on

Why the Best Online Marketing May Be Headed Offline

QR Cupcakes
Hamilton Chan is CEO of Paperlinks and Paperspring. Through its iPhone app and QR web platform, the just-launched Paperlinks platform makes context-sensitive marketing plug-and-play for small, medium and large businesses.

The hyperlink is the fundamental building block of the Internet, and effectively ties reference points to useful content. Without the hyperlink, the web would be nothing more than silos of content lacking semantic connections.

Traditionally, hyperlinks live in browser windows on desktop monitors. Today, however, some hyperlinks are moving offline, where they can be “clicked” by people roaming the real world.

By printing a Quick Response (QR) bar code on any item — a lamp, the program booklet of an event, or a retail store window -– a consumer can quickly link from the real-world experience to rich web content via his smartphone. Using QR codes, jump points to the Internet can be placed anywhere in the physical world. You can read more at

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