Having a competitive edge over your competition is very important when you are operating a business. Understanding what it takes to have this competitive edge sometimes takes researching your industry. As you research your industry, you may find ways that can help you to standout among your competition.
In developing a way for you to become unique in your industry, make sure that you monitor and document your progress. This will allow you to see if you have a return on the investment (ROI) of time and effort that you may put into standing out among your competition.
To help you comprehend how to create a competitive edge, I have included a video below.