How does your company’s brand fair in your industry?

I want to share this great article with you about building your brand. As you develop your online business, have you been developing your brand? Probably not. Several business owners mistakenly think when they are building their business, they are also building their brand. However, this is not always the case.

Read the article below and consider some of the things mentioned to help determine how you can bring value to your brand name. Then think about these two questions. What are your thoughts on building your brand and how are you building your brand?

According to Erica Swallow on

What’s the Value in a Brand Name?

Companies invest a lot of resources, including time, talent and capital, in an effort to procure a positive status in the minds of potential customers. But how much value do companies really derive from cultivating brand names?

According to Aswath Damodaran, Professor of Finance at New York University’s Stern School of Business, a brand’s value is simply about the extent to which it can sell its goods and services at a premium price.

Damodaran presented on valuating brands at Friday’s L2 Innovation Forum. He noted that many marketers mistakenly attribute product quality, styling, service and reliability to a brand name’s value, when all brand value ultimately comes down to is pricing power. Read more at

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